San Francisco International Airport (SFO) has many convenient nonstop flights that can take travelers to many unique places and experiences across the world. For Spring 2016, we collaborated with SFO to develop a spring campaign to promote nonstop travel from their airport.
Our strategy was to focus on unique life experiences that are off the beaten path or seen from a fresh perspective. Using a more person approach to photography brought this campaign into the Instagram era. The campaign ran on outdoor, print and social channels.