Although SparkTrust developed an in-depth online security tool that can detect security holes and even identitfy specific malicious code, they lacked a relevant brand establishing them as web security experts. After reviewing various agencies, SparkTrust engaged Eis Design to evolve their logo and create a new website that better positioned the brand.
Our strategy was to address each audience segment specifically so that website owners, online stores, and hosting providers all had a unique experience that was specific to their pain points. We developed a product tour to show how easy it is to view and manage security, and a category of specific web security issues the company addresses to establish SparkTrust as security experts. We also developed a series of infographics to bring web security issues to life.