Like most airports, air travel at SFO during the holidays is a very busy time for travelers and staff. SFO wanted to spread some cheer to busy travelers and help them have a little fun when they had down time at the airport.

Eis Design was tasked to create a campaign that embodied the fun and playful side of the holidays, while not displaying religious symbols due to the Airport’s recognition of international and cultural diversity.

For this challenge, we developed a very lighthearted and fun solution with the Yeti. The campaign had two stages.

The first introduced the Yeti in different environments and in different locations across the airport. The second introduced a festive, interactive webpage with a contest and personalized card building tool. This page allowed users to create a Yeti holiday card by uploading a photo of their choosing and placing it into one of the custom designed Yeti card templates, share socially, and enter into a contest for a chance to win a 360º Camera! For a better chance of catching a Yeti, of course!

Yeti cards were promoted and shared on Twitter, Facebook, and Instagram. The Yeti Holiday campaign used the hashtag #YetiSetGo.